Our Story

Hours Division was born out of a shared passion for self-improvement, design, and a love for sport. Our journey didn’t begin with a business plan; it started in the moments between the demands of our professional lives and our dedication to athletic pursuits.

Standing in line for a post-ride flat white, amidst a sea of lycra, we found ourselves craving gear that wasn’t just functional but truly lived in.

We set out to create gear that reflects a commitment to discovering purpose through practice. Sport isn’t just an activity; it’s a lifestyle woven with good habits, shared rituals, and the camaraderie of those who share our passions and values. Our products are designed to seamlessly integrate into this lifestyle—whether that’s during recovery, in the midst of a race, or simply in the routine of daily life.

Hours Division is more than just a brand; it’s a philosophy. It’s rooted in the belief that purpose is found in the rituals and routines we build, in the hours spent practicing alongside others who inspire us. We aren’t interested in quick wins; it’s about the daily commitment to bettering yourself, connecting with others, and making every hour count.

Whether you’re commuting, training, or exploring the outdoors, Hours Division is here to remind you that every hour is an opportunity to connect, to practice, to recover, and to discover your purpose in the process.